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Press Release Writing

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Press releases also known as news releases are :
– an official statement issued to newspapers giving information on a particular matter
– brief, printed statements that outline the major facts of a news story in journalistic style.
A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.

The main role of a press release is to convince the media to cover your story but the media may also publish content directly from your press release.A well-written press release can help boost sales, give your business greater public exposure, and enhance your company or product image.

Journalists receive dozens of press releases each day, so yours has to be something that will resonate with them and capture their attention. Editors, writers and broadcasters will spend only a few seconds deciding whether a press release looks interesting and if they don’t immediately understand what the story is about, or how it is relevant to them, they will move on to the next press release.In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn’t generate interest.

The first paragraph should sum up the press release, and the additional content must elaborate it.
You can also include any other information like reprints of articles other publications have written about your business, product reviews or background information on the company and its principles, that will convince reporters your business is newsworthy. Use quotes to give the press release more life and to make it useful to the media.

Distributing press releases to individuals or small groups is time consuming, but it can be well worth it if you’ve developed those relationships, or could develop them from there.Your content is guaranteed to be unique, concise and in compliance with the strict guidelines of distribution services. The choice will depend on the specific content within your press release.

It sounds obvious, but many entrepreneurs make the mistake of sending press releases without considering a publication’s audience.Consider both the media and consumers when it comes to timing, and find out from media sources what their cutoff times are for receiving news.

If your company is looking for the best press release writing service, then you will want to work with a market leader that offers an unparalleled ability to transform facts and information about your company into a compelling, concise story that can be used by journalists and writers from the world’s top media organizations.Offering valuable publicity for your brand, our PR team can craft well-written press releases that help plant your brand firmly in your customers’ minds.

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  • Global Optimization Designer
  • Legacy Brand Designer
  • Global Marketing Agent
  • Direct Usability Administrator
  • Human Infrastructure Liason
  • International Security Strategist
  • Product Solutions Director
  • Investor Creative Executiv

  • Global Optimization Designer
  • Legacy Brand Designer
  • Global Marketing Agent
  • Direct Usability Administrator
  • Human Infrastructure Liason
  • International Security Strategist
  • Product Solutions Director
  • Investor Creative Executiv